We started like most agencies in Sydney, experiencing the property boom straight after Christmas, with a red hot market. Our sales agents meticulously sold many properties, some clearing for record highs. We hosted an Easter stall where our team and friendly Easter bunny gave away free chocolates to the children in Balmain while raising money for the Salvation Army. Some of our team then involved themselves in the Phoenix Kindergarten annual charity auction - the theme was retro and our auctioneer Damien Cooley kindly gave up his time to host the night. Other members of the team including Sarah and Kate attended the Roz-Vegas Casino night which helped raise charity for the local schools. Sarah and Kate also gave up their time (and comfy beds) to spend a night out in the open for the CEO Winter Sleep out.
Every October, we girls at Sarah Lorden Real Estate go pink for the month to raise money for the McGrath Foundation and to promote Breast Cancer awareness. We hold a charity stall in Balmain selling McGrath Foundation merchandise. It's a big hit with the children who love getting their faces painted. All of our banners go pink for the month and we donate $500 from every property sold to the McGrath Foundation. In that same month, we sponsored the charity celebrity cricket match out on Birchgrove Oval where celebs like James Tobin and Todd McKenny competed in a friendly cricket game.
All of this charity work did not go unnoticed by our colleagues and peers at the REI Awards night where Sarah Lorden herself was honoured for the second year in a row with the John Greig OAM Award for Community Service. The REI also recognised the high performance of our team of agents and property managers by awarding Sarah Lorden Real Estate the top gong of the night - the Residential Agency of the Year (Large) 2010 award. Securing the RER's Highest Value of Property Sold per Agent 2010 award was just another proud moment for all the team in seeing their efforts rewarded.
Despite all this hard work, we at SLRE also know how to let our hair down! Our half annual general meeting involved dressing up in clown costumes and intermingling with patrons at the Exchange Hotel! While Kris Kringle resulted in a wild game of pass-the-parcel and celebrity heads! The Christmas party began with a leisurely game of lawn bowls before the party moved inside and got… well a little crazy! To top the year off, the directors Sarah and Kate, organised for the whole office to go on a jet boat ride around Sydney Harbour! Whoa!
2010 has also been a strong year for innovation at Sarah Lorden Real Estate with our ventures in product marketing and social media growing in success. Embracing social media, we began writing a community blog documenting the history of the inner west as well as relating to current events in the market. This blog in under a year has become the most read property blog in Balmain. 
We started a facebook and twitter page with its aim to introduce a new generation of home buyers to Sarah Lorden Real Estate while at the other end we took out our first Billboard on the corner of Victoria Road and the Anzac Bridge. We also reorganised our shop front, doing away with photo slides and replacing them with 3 large plasma screen displays.
We would like to make a special mention to our marketing manager Amalia Miceli who is leaving us today and moving to London to begin a new life. Good luck! Also congratulations to Justine Brown for her having her second beautiful baby Lola.Merry Christmas to everyone,we are looking forward to 2011 with the unveiling of a new suprise in the new year....
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