Monday, January 24, 2011

Sarah Lorden Rebranded

If you've been on our website or our Facebook recently, you may have noticed that Sarah Lorden Real Estate is changing. As promised in a previous blog post, Sarah Lorden Real Estate would have a suprise in store for the new year and here it is: We are embarking on an exciting venture to re-brand the entire company!!

Our first stage has been to unveil the new logo for Sarah Lorden Real Estate in 2011.

The company has been steadily growing since its inception 15 years ago and while the famous “S” logo had become synonymous with our agency, Sarah and Kate felt that it was time for the company to enter a new phase of advertising and marketing with a new look.
The concept was to maintain the well known colors of blue and orange and introduce it to a newer, cleaner palette that separated the agency from its competitors. We settled on the well known symbol of the parenthesis which is visually represented by combining an “S” and an “L”. Our agency is known for its success as a team and sharing our knowledge to provide confidence to our clients, that is why the harmonious amalgamation of the two letters symbolizes the notion of “shared success” expressing the core philosophy of Sarah Lorden Real Estate. The visual result of the parenthesis is used in musical terms to unite two lines of music that are played simultaneously.

Our old logo

Over the next few weeks, we will be introducing the new logo to all of our branding and launching a new website that will incorporate all the elements that have made Sarah Lorden Real Estate a success, plus some newer exciting features! Our shop front will also be changing it's look, setting the example for the new direction the company is headed. Pics soon!!

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